Am I stupid or what? Can anyone please explain why do the first couple of promos of most of the new releases feature a dance or a song?
I can understand if the film is a musical. Or if its a montage of scenes which a song nicely highlights. But a dance? I mean would I go to watch Govinda because of that inane dance number in Money Hai to Honey Hai or because the film is funny? Mission Istanbul is an action thriller about international terrorism and what do I see? A love song or a rap number with Zayed Khan and Viveik Oberoi jiving, with some random explosions throw in between!
I can understand the rationale of the Kabhi Kabhi Aditi song promo of Jaane Tu Ya Jaane Na-- it gave me a glimpse of a relationship between a bunch of collegians. I was glued to the promo because most of the cast was newcomers (yes, it is a lovely A R Rahman song too). But I wouldnt have cared for it if the promo featured SRK, Rani Mukherji and a whole bunch of NRIs.
This why the Bachna Ae Haseeno promo does not work for me. To me it looks like a long commercial of a deo. Else, why the hell does everyone in the film stretch their arms and sing? Just because SRK did it in DDLJ, you think its going to be lucky for Yash Raj Films again?
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